It would appear people are buying all those many variations of Heat jerseys, and especially the ones that say James on the back (or King James, which appeared on the highly popular nickname jerseys).
For the second straight period, LeBron James led the NBA in jersey sales. Kevin Durant moved ahead of Kobe Bryant and Derrick Rose. Dwyane Wade was seventh on the list.
More surprising, perhaps, than LeBron leading in jersey sales, are sales figures that place popularity of Heat merchandise above all other teams. Lists are based off of sales figures at nbastore.com.
Best-selling jersey
1. LeBron James, Miami Heat
2. Kevin Durant, Oklahoma City Thunder
3. Kobe Bryant, Los Angeles Lakers
4. Derrick Rose, Chicago Bulls
5. Stephen Curry, Golden State Warriors
6. Carmelo Anthony, New York Knicks
7. Dwyane Wade, Miami Heat
8. Chris Paul, Los Angeles Clippers
9. Kyrie Irving, Cleveland Cavaliers
10. James Harden, Houston Rockets
11. Blake Griffin, Los Angeles Clippers
12. Russell Westbrook, Oklahoma City Thunder
13. Rajon Rondo, Boston Celtics
14. Tim Duncan, San Antonio Spurs
15. Paul George, Indiana Pacers
Most popular team merchandise
1. Miami Heat
2. Los Angeles Lakers
3. Chicago Bulls
4. Oklahoma City Thunder
5. New York Knicks
6. Boston Celtics
7. Brooklyn Nets
8. Golden State Warriors
9. San Antonio Spurs
10. Los Angeles Clippers
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