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Belgium destroys shipment of American beer after taking issue with ‘Champagne of Beer’ slogan
(Thanks to Holland Daze and Robert Moats)
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So much for Belgian neutrality.
Posted by: ripleysparrow | April 22, 2023 at 10:04 AM
Yeah, but...they're right. Miller and Bud suck big time.
Posted by: Jeff Meyerson | April 22, 2023 at 10:09 AM
The shipment was bound for Germany anyhow when it was intercepted. Therefore a moot point altogether.
Posted by: Meanie the Blue | April 22, 2023 at 11:56 AM
Some people just don't know how to take a compliment.
Posted by: cfjk | April 22, 2023 at 02:26 PM
I tried to tell them " the horse p*** of beer " would be a better slogan.
Posted by: Clankie | April 22, 2023 at 02:56 PM
Well you can understand the French are concerned consumers will be confused and think these cans contain beer made in the Champagne region by the French - Miller needs to change the name to the sparkling variety of wine of beer. That would be much clearer.
Posted by: Ruthie | April 22, 2023 at 10:23 PM
Not only is it not champagne, it's not even beer.
Posted by: Howard from Broward | April 23, 2023 at 09:05 AM
Surprised they got this to fly in the northern region of Belgium, where the French are typically... less than popular.
They need to be careful, though, or InBev will cut their supply of Jupiler. :P
I spent a few years as a kid growing up in southern Belgium (Air Force brat). Very fond of the place still.
Posted by: R | April 23, 2023 at 09:18 AM