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Standard Life Aberdeen to change name to Abrdn
Asset manager says new name reflects ‘clarity of focus’ but critics point out pronunciation issues
(Thanks to Jim Perth)
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Its subsidiary company is ThHnd, and they will be merging next year with WrthTwoNThBsh.
Instead of commissions, clients will have to pay to buy a vowel.
Posted by: wanderer2575 | April 27, 2021 at 10:13 AM
Mrns!
Posted by: Loco | April 27, 2021 at 10:19 AM
We'll save a fortune in signage!
Posted by: ripleysparrow | April 27, 2021 at 10:57 AM
Will the cattle breed formerly known as Aberdeen Angus now be called Brdn Ngs? If they want to be consistent, they need to get rid of that first vowel, too. Of course, they then would lose their top spot in alphabetical directories.
Posted by: coscolo | April 27, 2021 at 11:19 AM
https://youtu.be/5MJLi5_dyn0
Posted by: pharmaross | April 27, 2021 at 11:35 AM
Isn't Clarity of Focus a potent strain of weed?
Posted by: cfjk | April 27, 2021 at 11:36 AM
A.U.B.R.E.Y Standard Life.
Posted by: man tom | April 27, 2021 at 12:18 PM
Remember to do this when pronouncing it.
Posted by: man tom | April 27, 2021 at 12:24 PM
And of course, this idiotic name was conjured up by somebody likely making far more than anyone posting here, and someone making even more actually approved it.
How do you get a job making big money for idiocy? Besides serving in Congress, I mean?
Posted by: Rod Nunley | April 27, 2021 at 12:30 PM
SHT_HDED_ACONTNS
Posted by: PSTOFF | April 27, 2021 at 03:12 PM
cfjk: No, I believe it's a brand of some other drug. In today's business news: "Justin Zhu, co-founder of Iterable, said he was trying microdosing as a way to boost focus."
Which may have been what the focus group was doing when they ran this by them.
Posted by: Prairie Cynic | April 27, 2021 at 04:10 PM
"Abrdn, Abrdn, prettiest town I've ever seen
Women there will treat you mean..."
Posted by: Mad Hatter | April 27, 2021 at 08:39 PM