MILESTONES IN ADVERTISING
Coors Light Celebrates the Pure Bliss of Removing Your Bra After a Long Day
(Thanks to pharmaross)
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July 31, 2019
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Bravo!
Posted by: JG | July 31, 2019 at 09:47 AM
Cry Havoc! And let slip the puppies of war.
Posted by: Le Petomane | July 31, 2019 at 10:50 AM
Obviously Coors has some women on their advertising team. Bravo for the new ad campaign! You guys will never understand how good this feels. Unless you too wear a bra and if you do, I don't want to know about it.
Posted by: nursecindy | July 31, 2019 at 11:24 AM
Coors Light is pretty much nothing but that Pure Rocky Mountain Spring Water it claims to be made from. And why does Coors Light even exist at all? Regular Coors IS a light....
I do possess sort of a neat Coors souvenir, though. A can made of steel; it would have been from around 1969 or '70. Coors was the first beet to go to aluminum, so steel Coors cans are rare.
Posted by: Rod Nunley | July 31, 2019 at 11:25 AM
No offense to our lady members, but I think a lot of the men of the male gender here on this blog have removed a lot of bras in our days of sowing wild oats. And yes, it does feel great.
Coors or no Coors...
Posted by: Stixnstonz | July 31, 2019 at 11:50 AM
I thought at first they were talking about car bras. My bad.
Posted by: LeDud | July 31, 2019 at 11:59 AM
Rod N - I take a lot of heat for it, but I actually like the stuff. Coors used to be just your "table-grade" beer, like Old Mil and PBR, before it was "discovered" in the late 70s. As a teenager in Kansas and Indiana, when you helped bale hay, the farmers would have a washtub iced down with the stuff on the tailgate at the end of the day. Trust me, you did not want a nice warm Bass or or other heavy brew. (And the farmers weren't particular about being of drinking age if you helped make hay.)
Posted by: pogo | July 31, 2019 at 01:37 PM
Yesssss!!!! Favorite moment of the day!!!!
Posted by: Veee | July 31, 2019 at 03:58 PM
Pogo, I remember when DFW was the farthest south and east you could get Coors, in the early '70s. The "Smoky and the Bandit" bootlegging thing actually did happen, although not so dramatically. I knew people who'd buy it in Fort Worth and bootleg it to Houston. When Coors started selling all over Texas, they just moved the stuff further east.
Posted by: Rod Nunley | July 31, 2019 at 04:06 PM
In space no one can remove your bra.
Posted by: ImNotDave | July 31, 2019 at 04:31 PM
Early ‘73 after my year in Vietnam, my brother took me on a tour around Lookout Mountain. He was a Coors drinker then. If you went off in the bushes for relief,
You could see the brewery down below. Sometimes after that I realized I had made
A donation to Rocky Mountain Spring Water. Will save my story about Coors and Korea
In ‘77.
Posted by: Dennis 71-72 | July 31, 2019 at 11:34 PM