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May 21, 2014


Levi CEO's jeans go unwashed for year


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You're not suppose to wash denim? Sounds to me like someone doesn't like to do the laundry.

Stronger than dirt.

In other news, Levi CEO never goes running in jeans? Either that or he has a lot of personal space...

I'm guessing he's single and his mother is no longer anywhere near him.

Washing is overated.

Bachelor wardrobe: Wear a day, air a day. Repeat indefinitely.

Go forth.


My 23 year old son has a pair of jeans he refuses to wash for same reason. I told him he's an idiot.. We have a Levi's outlet store by us and they say the same thing, don't wash your jeans. I tell them that that's pretty cool.. I'm also pretty sure none of these people wear underwear most of the time..

I suspect a big sex differential in this opinion.
I also suspect that I am not the only guy who got through college rarely, if ever, washing my jeans. My future wife never noticed a thing.
One wash and they don't fit right. Two and they're donated.

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