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August 11, 2011

Faux real: Jersey Shore's Situation with Boca Tanning Club

While the Jersey Shore's Mike "The Situation" Sorrentino may not be the poster child for Reading Is Fundamental or even Rosetta Stone, he is one of the most orange-hued quite the proponent of the fake and bake, which is why it makes sense that he is now a partner in Boca Tanning Club, the 24-hour franchise in NY, Florida and Texas.

“We are thrilled to have Mike “The Situation” Sorrentino join the Boca Tanning Club team as a partner in the company and we couldn’t be more excited about his enthusiasm and commitment to expanding the Boca Tanning Club brand nationally,” said Jen Boronico, owner of Boca Tanning Opportunities, Inc. “Mr. Sorrentino believes so much in the BTC concept that he has plans to open several of his own BTC franchises!”

This latest gig will be among many of Sorrentino's money making endorsements and endeavors, including a fragrance and his own line of Valtrex men's formalwear.