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December 09, 2010

Get ready for NATPE, the Art Basel of television

 We vaguely recall back in 1994 when NATPE, the television industry trade show, was held on Miami Beach. We even have some yellowing photos of a few of the "celebrities" in town for the wheeling and dealing--a young, pre-Daily Show Jon Stewart straight from his college stand up tours and stint as host of his eponymous MTV show, and a paunchy ex CHiPs star turned then Telenovela star Erik Estrada come to mind as do a smattering of the original Beverly Hills, 90210 stars. There were some parties, sure, and lots of deal making. But then NATPE packed its bags and left, never to return until, well, now-ish.

Taking place January 24-26 at the Fontainebleau, NATPE, now known as NATPE||Content First, will bring to the city some of the TV industry's biggest movers and shakers, mostly in the fields of advertising, broadcast and new media. Parties will also take place at venues like the Eden Roc, among other places. "Conversations" with people like former NBC co-chairman and now Electus ("a new form of advertising network in coordination with the traditional and the new-media outlets" that's part of IAC, Barry Diller's company ) honcho Ben Silverman, MTV Networks Entertainment Group's Doug Herzog, Univision's Cesar Conde, MSNBC's Lawrence O'Donnell and CAA's Bill Haber, among many others.

Celebrity panels include "Coffee With" sessions with the cast of Burn Notice, Netflix's chief content officer Ted Sarandos, Sábado Gigante's Don Francisco and more. There's even a panel featuring weight loss drill sargeant turned reality star Jillian Michaels on "Becoming the Brand," and another featuring our personal fave, Daryl Hall of the great Hall & Oates, who will speak about Live From Daryl's House, a monthly internet musical webcast that proves he's more than a flashback to the 70s and 80s. The Brandon Tartikoff Legacy Awards will honor Dick Ebersol, Mary Hart, Regis Philbin and CEO of Germany's RTL Group Gerhard Zeiler. Not the typically tabloid name droppy events Miami is so well known for, that's for sure. For more information on NATPE schedule, click here.