Just because Pepsi decided not to advertise during Super Bowl XLIV doesn't mean the soda's presence at the big game has completely gone flat. In fact, Pepsi is throwing its Super Bowl Fan Jam on the beach at 8th and Ocean, the same place where J-Lo and Marc Anthony performed during the Super Bowl a few years back for an audience that included Tom Cruise and Katie Holmes. This year's headliners? Rihanna and 'tween sensation Justin Bieber. Show is on Thursday, February 4 at 5 p.m. And on Friday, February 5, same place, same time, it's the Pepsi Musica Super Bowl Fan Jam, this time starring Nelly Furtado, Pitbull and Paulina Rubio. The concerts are free but you need to have a ticket to get in. There will be kiosks on site but a Pepsi official tells us your best bet is to get them via Ticketmaster.com for a $1.25 service fee, so whatever you do, don't get bamboozled by scalpers looking to jack fans by already selling free tix. For more Super Bowl party and event info, keep checking back here, or go here, and read Velvet Underground on Friday for the details on events including a Lingerie Bowl, a Penthouse party, a Jamie Foxx party, a Jim Carey and Jenny McCarthy party and a big baller party on Lincoln Road.