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September 06, 2006

Maxim-izing the Potential

Helmets off to the Royal Palm Resort. Not only are they bringing sexy back to South Beach with Rande Gerber's first-ever Maxim Lounge, but they’ve also selected Super Bowl weekend to debut the hotel’s revamp into a men’s sanctuary. Maxim’s famed Super Bowl party is rumored to be booked at Royal Palm along with a promise of celebrity friends, a la Carmen Electra and Eva Longoria, stopping by on any given day or for next year's Maxim "Hot 100" party. Sirius radio and iPod docking stations will be featured in all guest rooms, while celeb skin-care specialist Sonya Dakar, whose clientele includes Matt Damon and everyone’s favorite Laguna-Beach-star-turned-tabloid-whore, Kristin Cavallari, will operate the spa and showcase signature male treatments. Detox scrub anyone?  Book your rooms now because like all things associated with this sexier-than-thou mag their availability will probably only last a matter of minutes.