UPDATE ON THE BOYFRIEND TROUSER CRAZE THAT IS SWEEPING THE PLANET

Here's the press release.

Key Quote: The spot begins as a khaki curtain opens to reveal Patrick Wilson and Claire Danes in the middle of a stage. Patrick is dressed in a classic white shirt and khakis pants, while Claire wears an oversized white shirt without pants.  With a lighthearted sentiment, Patrick does a dance step challenging Claire to “dance-off” as the music lyrics “anything you can do, I can do better” resonate in the background. Claire responds by matching Patrick’s steps with her own flare and the dance competition continues as each person ups the ante with more difficult steps. Claire eventually wins as she miraculously – and humorously – snatches Patrick’s pants off and puts them on, reinforcing the inspiration behind the look and feel of Gap’s new boyfriend trouser for women.

"Flare?" Claire has a flare?

Comments

[The blog reader formerly known as Matt]

Whats Gap?

[fyrwich]

you know xMatt, it's the place in the mall that sells new stuff that looks like used stuff at fairly high prices. very trendy, if you are into the used, don't-fit-very-well look.

[Gadfly]

I believe Matt that that is an oblique reference to the chasm that used to exist between the sexes in terms of potential and earnings. or not.

[The blog reader formerly known as Matt]

Not going to stick foot in mouth today.
Not going to stick foot in mouth today.
Not going to stick foot in mouth today.

[fivver]

So let's see, I'm dancing with a half nekkid hottie who procedes to take off my pants. And then she puts them on? Nope, never had that particular fantasy.

[Suzy Q]

Ugh. I'm already tired of this commercial. I didn't even recognize Claire Danes. And I have no idea who that guy is.

*crawls back under rock*

[jon]

Why yes, your boyfriend's trousers do make your a$$ look f@t...
That'll put an end to the craze!

[MaryContrary]

So, they are dancing to determine who gets to wear the boyfriend's trousers?

That flare is an underhanded trick on Claire's part.

[The Dread Pirate Chris]

"The first thing we do, let's kill all the lawyers." - (Shakespear, Henry VI (Part 2), Act IV, Scene II).

"The second thing we do, let's kill all the add execs." - (DPC)

[Siouxie]

Ok..seen the ad...but...isn't the idea to get the guy in the gf's pants?

I'm confuzzled.

[mudstuffin]

this will be followed by the 'boyfriend t-shirt' which will be a faded black with the name of a band on it like "disturbed" or "fitty-cent". no, wait. they said khaki. that boyfriend would be wearing a different shirt. NTTAWWT

[Lester Hunt]

Lets all help to make this new campaign the huge flop it deserves to be. Do your part!

[Gadfly]

An actual flare would be about the only thing that would make this interesting enough to watch

[fivver]

Point of etiquette. Should he warn her about the skid marks first?

[jon]

We should flop like Floppie the Banjo Clown? Won't that hurt?

[SippiFoxHntr]

*Snork* @fivver

[Meanie the Blue]

*Yawn* Can't they sweep another planet?

[AmerInParis]

I guess I just don't grasp the concept...why not just buy slightly oversized, comfy pants?

From the sounds of it, I'm blessed not to have seen the ads. (I prefer watching the US and UK versions of the Mac and PC guys on the web.)

[Gaea]

Hey, wipe your feet! I just swept this place!

[Annie Where-but-here]

Seems to me a few people around here have issues with women wearing pants. Harumph!

[OtheU(manity)]

Or not wearin' 'em ... merely ... um ... observin' ...

[Meditrina]

And who can wear their boyfriends pants anyway? Most guys I know got no A$$, and my well-endowed curvaceous bum is not going to fit in their pants anyhow, anyway.

Looks like they missed the Gap with these pants. Unless hollywood starlets and anorexics are the target market.

[MaryContrary]

I fear it's a plot to reintroduce the "Annie Hall" look, piece by piece. First, the oversized, button-down shirt. Then, the oversized baggy men's-style trousers. Next up: the vest, and finally, when our resistance is broken down . . . the clip-on tie. Wait and see . . .

[Meanie the Blue]

Jack responds (so to speak).

[crossgirl]

this is a backlash campaign in response to the emo and scene boys stealing their girlfriends jeans. seriously.

i love to have a guy who's clothes i can wear, but really the wearing is in that they are so baggy and comfy, not that they're fashionable. maybe this is a look for chics who don't have access to a guy.

and i think the commercial is cute. nyah.

[Val]

OK, I went to the source on this. I asked my daughter. She is 16 and still knows everything. She also works for Old Navy which is a subsidiary of Gap Inc. The boyfriend trousers are just roomier in the legs. This is different because most womens (especially juniors) pants & jeans are skin-tight. And as crossgirl said, emo and punk boys have been wearing girl jeans now for a couple of years or so. Why? I don't know.

[Penny]

Pffft.

People are stupid.

I get what Val explained, but that's just a new cut of the same trousers. It does not justify the name 'Boyfriend Trouser'.
Who would want to wear her boyfriend's trousers, anyway? Shirts I get, it's fun and casual. Doesn't fit in a cute kind of way. But trousers? Unless your boyfriend happens to be the same size as you, you'd probably just look like a clown. My boyfriend is about 20cm (7" or so) taller than me, and wears a good couple of sizes bigger. I could never fit in his trousers.

Find a better name, Gap.

[Val]

I keep thinking that there was an old movie with Katherine Hepburn or one of those actresses walking around with men's trousers on. Does anybody else remember this? Please say you do.

[Chris]

I probably should have known better than to do this, but I stupidly went to Google and searched for "boyfriend trouser" and then clicked "Video".

My brain needs bleach after seeing the fourth hit. I never, ever, EVER want to see that again.

[Chris]

Also, if Claire Danes wants to get into my pants, she is more than welcome.

Just sayin'.

[Val]

I had to go look up Claire Danes because I couldn't remember who she was. It's Juliet! And she's all grown up! But she still looks like a guy. So, maybe she would wear boyfriend trousers.

[azred]

I'm 5'2", 115 lb. my boyfriend/fiance is 6'4", 230 lb. yup.... I'm rushing right out to steal his britches. **remembers now why I don't give a flip about fashion**

[Jeanster]

Val, I think that Katherine Hepburn movie you're asking about it The Philadelphia Story.

[Jeanster]

Suzy Q, the guy in the commercial is Patrick Wilson who played Raoul in Andrew Lloyd Webber's Phantom of the Opera.

[Nunu]

My husband and I recently gained weight. He outgrew his clothes, and I grew into them. A couple months ago, before this boyfriend pants thing came about, he gave me a bunch of his pants and told me to start wearing them. I found it so amusing to realize that by chance I had become part of the latest fashion craze when I thought I was going to be looking like I was wearing some still slightly too large hand-me-downs. LOL!